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& nbsp; & nbsp; & nbsp; Adidas, Europe's largest sporting goods manufacturer in the world's second-largest sports brand. Reebok, the second-largest sporting goods maker after Nike and Adidas in the world's third largest popular sports brand. Recently, both formally unite --- August 3, adidas announced a price of $ 3.8 billion merger with Reebok industry. The main intention of this combination is directed at their most important competitor Nike, Nike's challenge to US dominance in the industry. This configuration will produce exactly and how kind of impact on the sports brand's future development pattern, this remains to be the test of time, but Nike and Adidas both world's most popular sports brand development and marketing strategies history indeed there are many places worth We went to learn. & nbsp; & nbsp; & nbsp; Adi: In the Olympics as a stage & nbsp; & nbsp; & nbsp; 1928, when company fo Retro jordans for sale under Adi Dassler, for participation in Amsterdam? Olympic athletes sewing start first pair of sneakers, Adidas's history is closely linked to the Olympics together --- at least three times more than the official supplier of Olympic qualification, at the Athens Olympics, Adidas to all 28 sports The 26 provide equipment. In fact, it is such an international sporting event for the Olympic Games Adidas provides the best platform for display products quality, it is also characteristic of this marketing achievements later Adidas. & nbsp; & nbsp; & nbsp; Adi Dassler and his successors have only one conviction:? To provide the best products for athletes, allowing them to better results. And like the Olympic venue of this international inspection of product quality is undoubtedly the best base. Globally, Adidas's marketing strategy is mainly adopted a strategy and world-class sporting events closely, and cheap foamposites signed an endorsement deal with the project team and the gold medal athletes, carry out mutually driven brand strategy. In fact, for the sporting goods company, the Olympics, the World Cup, NBA, gold medalists and so influential and reputable endorsements huge way itself is the best form of publicity. Although Adidas, which owns a number of well-known athletes as a spokesperson, but the company's sponsorship activities focus was more biased in favor of large global sporting events, sports organizations and teams, such as the Olympics, the European Football Championships and the World Cup. This strategy allows adidas to link themselves with the most exciting event together. This emphasis on individual athletes sponsored practice the difference is in the hope of success and a model for the performance of athletes outside the arenas of the latter to a greater extent. In addition to the World Series, cheap jordan shoes for men the Adidas also sponsors national and regional teams around the world. It is sponsored national football teams Germany, Spain and France, AC Milan and Real Madrid football club teams teams, the New York Yankees baseball team and the San Francisco 49ers football team. Team spirit is the center and its numerous fans where the pursuit of life, which sponsors the team to establish contact with customers to promote their brands to provide a unique opportunity. & nbsp; & nbsp; & nbsp; rely on this set of marketing mode, Adidas in the 1960s and 1970s can be described as thriving. & nbsp; & nbsp; & nbsp; However, the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and finally be replaced by Nike Retro jordans for sale in the late 1970s. & nbsp; & nbsp; & nbsp; Nike: pyramidal image promotion strategy & nbsp; & nbsp; & nbsp; Nike originated in 1962, pioneered by Phil Knight, at that time? named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. 1980 accounted for about 50% of US market share, initially over Adidas sports shoes in the United States take the top spot in the industry. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (JustDoIt)" slogan. & nbsp; & nbsp; & nbsp; much of the 1980s and 1990s, professional athletes are like a hero worship, so Nike has invested heavily, please successful, attractive products of well-known athletes endorsement, take a pyramid image promotion strategy. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, Cheap air jordan 12 ovo to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Athletes for the use of products that do more than a propaganda Nike, but only the most successful Nike. Nike has a word, the secret of business is for the athletes to produce high-quality shoes, let them go in the fashion front, other people will follow the market to follow. & nbsp; & nbsp; & nbsp; 1984, Nike and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, and in an unprecedented courtesy --- use Jordan's name on the Nike sports shoes. The total value of Jordan's total of up to $ 1 million per year. The price is five times Adidas or Converse out of the price. Both companies believe that Jordan, but it is a product spokesperson, no one thought he would become a market strategy and the entire a cheap jordans online thletic footwear, apparel core production lines. "Fortune" magazine has been published in an eye-catching reports that it was the financial situation of Nike, signed such a contract it is a big mistake. Results have proved that this contract is a "victory" of the transaction, which is largely thanks to Jordan, he exceeded many people's expectations. Influence Jordan Nike is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, Nike running shoes to be taken of the circle, a big issue in the United States just became popular basketball. Almost overnight, if not from the sales point of view, high-end basketball shoes, Nike has become the dominant product. & nbsp; & nbsp; & nbsp; In addition, Nike's first "ambush marketing strategy." According to advertising experts believe that the effectiveness of advertising does not depend on how muc cheap jordans for sale mens h advertising spend, NIKE often big advertising before and after the Olympics, people mistakenly think that this is the Olympics advertising. 1996 Atlanta Olympic Games, NIKE has not become TOP partner. But it's in the Olympics park, rented a parking lot, built a theme park, please sign star went to a show, while carrying out various activities, the results of which had become the biggest winner, the American people believe that it is the Olympic Games sponsor.Although the major brands competing to launch many new basketball shoes, but also can not cover the classic charm of shoes once. The day before, the Reebok Kamikaze II Series in the first year of color engraved launch, the shoes to the classic shoes always appear, will be black, dark green with local, whole shoe money highlights the full of the breath, and "Rain Man" effect of the Sonics color atmosphere, interested friends may wish to focus Cheap air jordans for sale about it.Lining wave continues to heat up, Lining launched "Avenger alliance" package 2013-12-08 22:39:21, after the successful signing of the heat star Dwyne Wade, domestic brand Lining continued his high exposure. Recently, a series of Lining's "Avenger alliance" shoes series captured by our network famous shoes photographer US10 attracted our attention. Lining introduced the most popular Avengers alliance as a design element and added it into his shoe design. Each shoe's tongue and insole has a corresponding hero exclusive Logo, so careful interesting creative also let fans of shoes for Lining future development with a very optimistic attitude, wish Lining can push into the horn sounded the domestic brands, many brands of shoes in the market occupies a space for one person! But unfortunately, this series has not yet produced the news, interested friends can continue to pay attention to our follo cheap jordans for sale w-up reports.Remember that section before Gray Powell to introduce it? Ronnie Fieg for everyone today announced the addition of a black color of Powell. continues this style casual footwear brand CLAE America has always been to provide an alternative choice to both sports shoes and casual shoes, design elements for many urban influx of people, it is intended to break the boundaries between the two. The launch of the Powell put shoes and sneakers carved Oxford shoes combined, in the gray high-grade leather uppers embellished, with white rubber soles, elegant carved convey a British-style gentleman demeanor. In addition, there is a converse Chuck Taylor Premium grade leather for the shoes places, while adding circular ankle brown Converse brand logo, double stitched leather white toe and in the end, showing its workmanship. The shoes will go on sale in stores and Kith NYC Kith NYC website on Marc Cheap air jordan 12 for sale online free shipping h 24, the 26th. Source: Ronnie FiegSports players Secret: Ronaldinho and Brazilian football boots Nike weapon 2008-08-15 10:58:22 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: HC] Print & nbsp; Close the Olympics Ronaldinho pedal boots, football kingly. & nbsp; & nbsp; & nbsp; as the current favorite to win the Brazil captain Ronaldinho determined to win the gold medal. When conquer Europe with him fellow Brazilian club are enjoying the holidays, but he was under Japanese poison, with their own sweat to win the coveted gold medal for many years to people of Brazil, in his interpretation of what is with both feet sake, what Maestro is, what is a higher realm of football. With the Brazilian team in this competition, the group match 5: 0 Team New Zealand defeated without firing a shot, people returning to the samba football leaders announced with a perfect performance to return to his peak condition. Two positioning kick, 1 assist, strolling jugglers repeatedly restricted area pass, extraordinary, magical samba football will ghostly realm, most vividly. This is Ronaldinho, World Footballer. & Nbsp; & nbsp; & nbsp; & nbsp; his confidence not only from rigorous preparation before the game, the Brazilian Olympic unprecedented unity, but from the latest weapons themselves for this competition prepared - The new boots Ronaldinho Dios. By star Ronaldinho's football skills, style and inspired by the pursuit of victory, Nike footwear designer Tom? Mingnai (Tom Minami) designed a superb touch and control of football boots. This boots has a perfect touch, delicate subtlety and controllability extraordinary comfort. Sophisticated production techniques and advanced materials given to the best boots This professional touch. These features also make this artwork become Boots Ronald Dini ???? points. Zhang Xian Ronaldinho to play for your country's glorious mission, Nike designers in the design based on the original Ronaldinho Dois the above, the color of the ball to make a corresponding adjustment boots designed this campaign Ronaldinho Beijing chic boots: World Footballer Ronaldinho boots & nbsp; ? entire sneakers color yellow-green dress with the Brazilian national team colors complement each other. Primary colors silver sneakers show host as football leaders had master classic temperament. Ronaldinho's love of samba, his happiness and his family, these elements can be reflected from the ball boots exquisite stitch together in secret. & nbsp; & nbsp; & nbsp; 1. Innovation quilting process to achieve maximum support and minimum distortion. & nbsp; & nbsp; & nbsp; 2. mold liner with a full-length Poron inserts, can enhance the cushioning and comfort inside the shoe. & nbsp; & nbsp; & nbsp; 3. lightweight TPU forefoot plus elastic groove & nbsp; & nbsp; & nbsp; 4. soft leather material with reinforcement to Jane chip package, to achieve "from boots to the ball," the best feeling & nbsp; & nbsp; & nbsp; 5. Asymmetric shoes Eye sets designed to make the area part of a larger ball & nbsp; & nbsp; & nbsp; 6. streamlining tongue so simple and clean hitting area & nbsp; & nbsp; & nbsp; 7. Ronaldinho will creatively use when showing signs action his heels, and boots the ball heel pad let him even more powerful. & nbsp; & nbsp; & nbsp; the race continues, Ronaldinho's performance has only just begun. Let us look forward to the conquest of numerous honors, he conquered the world's number one fan, under the menace of auxiliary equipment, with the mercury spilled, conquering ball skills to complete the star of Brazil's long-cherished wish for centuries. Related news





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