& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] 2015 AFC Asian Cup, the Chinese team surprising group stage three straight victories, now people laugh, Adidas should not give up sponsorship of the Chinese team, Nike picked up cheap.
To not release music step (Rockport) brand, Adidas actually spent a lot of effort to weigh. Early in May 2014, there is news that Adidas will sell music step brand, recently, the rumors come true, analysts believe that the release of a move to help reduce Adidas and Nike distance.
Adidas latest bulletin announced that it has reached an agreement to ? 280 million sale price will be music and step Berkshire Partners (Berkshire) and New Balance (New Balance) to the operating entit cheap jordan shoes for men y of the coalition of the two parties. This move is expected to bring tens of millions of euros will lose Adidas net profit for fiscal year 2014.
Le step is also known as the "White Shoes", founded in 1971, we are committed to the idea of ??walking comfort. 1986 was acquired by American brand Reebok, and in 2006 was acquired by Adidas with Reebok, Adidas Group has become a sub-brand.
Le step has stores in Shanghai less than 10 or so, after the release, operations and personnel of these stores go, as the "First Financial Daily" reporters writing, Adidas Greater China, did not give a response, stakeholders the reporter confirmed that the proportion of music step Adidas Greater China business accounted for very little.
2006 f cheap jordans online iscal year, before and after the acquisition by Adidas, with annual sales of music step was 293 million euros, while in the 2013 fiscal year, sales in the music step was 289 million euros, that is, in 8 years time and sales of music not retrograde step.
Performance Le step has been less than satisfactory. Wang Xin, general manager of Global Partner and Director, Greater China Frost & Sullivan, said the reporter, Adidas transformation of Rockport unsuccessful, it can not be integrated into the system of Adidas, the brand lost its original vitality.
Le step was founded in the United States, the major markets in North America, and the products are mainly men. Adidas hopes the acquisition will expand its market to the world, pro duct line covers men and women, to become the world's leading shoe brand. But it did not.
both business does not have a highly complementary. Wang Xin said, Rockport mainly located for business and leisure, and Adidas sports brand positioning is the main, they are different points barrier footwear.
On the other hand, Adidas obvious emphasis on research and development equipment, rather than product marketing. The Rockport main technological factors, in marketing will not be able to enhance the strength of Adidas.
Fuse Adidas sale Rockport is the poor performance of the company in 2014 first quarter caused. 2014 first quarter, Adidas-based net income to shareholders of 204 million euros, compared with 308 million euros the Cheap air jordan 12 ovo previous year declined by 34%, while Rockport sales fell 12.1 percent to 53 million euros.
Rockport Adidas system in question already portentously Earlier, after the experience of the financial crisis in 2009, Adidas will not contribute to the success of the company is determined to business commercial cut, followed by downsizing the Reebok, Rockport and other brands of employee . Wang Xin said, Thus, for the purposes of Adidas, Rockport has become more of a burden on the company's development, rather than the growth momentum originally envisaged.
Adidas had previously announced a 2015 growth plan, is expected to achieve 17 billion euros in 2015 sales, the actual performance is that fiscal 2014 sales of only 14.8 billion eur cheap jordans for sale os, more than in fiscal year 2013 grew only 300 million euros. To achieve the goal of 17 billion euros this year, Adidas may have to charge a strength.
In addition to complete their intended target difficult, rivals Nike's momentum is also aggressive. 2010 fiscal year, Nike's revenue was $ 18.324 billion, in fiscal year 2014 (year ending May), revenue rose nearly 50 percent to $ 27.799 billion, while sales Adidas fiscal 2010 to fiscal year 2014 grew by only about 23 %.
Nike is still out in front easier to move forward, we intend to further build the core product areas of advantage. Nike sold its sub-brand Umbro, Cole Haan in 2012. Nike made it clear that the release of sub-brands in order to concentrate on business Nike, Jor Retro jordans for sale dan Brand, Converse, Hurley brand. Adidas market share in its main markets of Europe and Germany is facing a major rival Nike continues to erode. 2012, Adidas sports goods market share in Western Europe market reached 13.2%, Nike is accounted for 12.4% of the entire market.
Wang Xin said, solely on the Chinese market perspective, Nike continued to increase in recent years, investment in the field of sport, frequently sponsoring sports stars and events, marketing and other initiatives to take advantage of big data are made constantly opened the gap with Nike, Adidas. Although after 2008, Adidas sink through channels, the introduction of different positioning of the product and other measures to sustain growth, but in the long r Cheap air jordans for sale un these methods are still unable to maintain the sustainable growth of Adidas.
Wang Xin said, Nike and Adidas brand in front to give up the child experienced a period not ideal operating conditions, Nike Greater China is facing a slowdown and decline Reservation bring continuous decline in gross margin, Adidas is facing the main battlefield The European market will be eroded crisis. And from the time, Nike central tendency prior to Adidas, and bring oppressive to Adidas, adopted a similar strategy. This seems to represent the global economic slowdown environment, growing sports brand in the field of past practice has become lag can not bring satisfactory results, through the concentration of resources and compete for market s cheap foamposites hare in the core areas is the giant growth are now feasible way out. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Red Branch shoes)plans in February NBA all star week big release Reebok Answer XII is the last available Allen Iverson signature sneakers. The shoe color inspired by a team of 76 people in Philadelphia and the Detroit pistons, TPU written on the heels of Ernest British poet William Henley's Poetry: "invincible", elegant and meaningful, inspire Allen Iverson invincible, in the arena of indomitable spirit. The shoes will be NBA all star week listed retail price $100. download (219.3, KB)
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2012-11-9 upload and download attachments at 12:39 (139.26, KB) Time: 2012-06-01 15:57 source: network Author: anonymous clicks: in the process of economic recovery, Indonesia shoe industry gradually restore the vitality of the past, exports reached US $3 billion 300 million last year. Indonesia Retro jordans for sale Footwear Association is optimistic about the export prospects this year, plans to export 4 billion U. s.dollars, an increase of 21%. in the national economy recovery process, Indonesia's footwear industry gradually restored the vitality of the past, exports reached $3 billion 300 million last year. Indonesia Footwear Association is optimistic about the export prospects this year, plans to export 4 billion U. s.dollars, an increase of 21%. This afternoon, BELLE officially delisting, 2 stores go from here today (July 27th) at 16 p.m., the former "shoe king" BELLE international officially revoked the listing status of the Hongkong stock exchange. Hundred... Dust settles! BELLE privatized, but 2% of the opposition passed! Today (July 17th), BELLE (01880) the court held meeting and special meeting of shareholders on the privatization program in Jinjiang for 30 years... The day: remember, de Erhui xdlong, Kim Levin over the past 30 years, Jinjiang from the southeast coast of Fujian fishing village into "Chinese shoes", the birth of hundreds of sporting goods... Vietnam footwear exports $8 billion 800 million an increase of 18.4% according to the Vietnam Bureau of statistics statistics 2015 September last year, Vietnam exports a total amount of about $14 billion 200 million, a decrease of 1.9 compared to August... Dongguan shoe factory thousands of employees strike official intervention on the 5 day, Guangdong Dongguan largest shoe factory - Windsor shoe factory for thousands of people questioned in the temporary industry standard for more than 10 years... Henkel adhesive for shoes booster 2013 Guangzhou International Exhibition of shoes manufacturing development in the footwear industry entered the bottleneck period now, No. The twenty-three Guangzhou international footwear, leather and industrial equipment exhibition in sheep... Hot network: Asia Footwear Chinese Asia Footwear. China website domain name: QQ:83331021 online MSN:email@example.com Copyright 2006-2011 www.afnhk.com All Rights Reserved copyright Email: firstname.lastname@example.org Asia Footwear information network20141007123616_83692.jpg (101.63 KB, download number: 12)
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2014-10-7 13:20 uploadIgiris x Under Armour Charge RC spy Preview 2013-12-08 22:31:13 US sports brand & nbsp; Under Armour has also recently started to learn its big brother major brands Nike and joint cooperation, the & nbsp; Under Armour got Japanese artist Kentaro Kobuke leading studio & nbsp; Igiris cooperation, introduced a color very colorful Igiris x Under Armour Charge RC. Although we can not see the whole picture of this pair of shoes, but details of the plan from a plurality of exposure point of view, this shoe will be very special. Behind the shoe has a graffiti with many design, with bright blue midsole and translucent crystal outsole, worth the wait. Each color of the shoe will be limited to 50 pairs, specific release information is unknown.
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